An organization's website is its online calling card.

Whether used for fundraising or business development, to recruit volunteers or employees, or simply to raise awareness of a mission or product, websites require an easy-to-follow structure and clear messages.

It's not enough to upload brochure content -- strong websites require examining how information is organized and writing content that is "web optimized."

My website experience includes:

• Strategy and technical specifications advisor on website relaunch for Beginning with Children Foundation and partner charter schools
  


• Research and content development for the Epilepsy Foundation's Teens with Epilepsy website
  


• Development and relaunch of main website for TCC Group, a consulting firm focusing on nonprofit and corporate funders
  


• Development and implementation of a comprehensive product launch and e-commerce website for TCC Group's Core Capacity Assessment Tool (CCAT)
  


• Strategy and preliminary development of audio podcasts and e-mail newsletter for TCC Group
  


• Redevelopment and relaunch of The Elie Wiesel Foundation (EWF) website, complete with online giving streamlined into the EWF fundraising database
  


• Development of a temporary splash page for The Elie Wiesel Prize in Ethics Essay Contest to raise awareness of the Prize and harvest email addresses after Elie Wiesel's mtv-U appearance
  

I am also experienced in online marketing strategies including:

• Social networking
  


• Google Analytics
  


• Google AdWords
  


• Blog strategy development and blogging
  


• Email blasts and online newsletter development