Elie Wiesel and his wife, Marion, established The Elie Wiesel Foundation for Humanity soon after he was awarded the 1986 Nobel Prize for Peace. The Foundation's mission, rooted in the memory of the Holocaust, is to combat indifference, intolerance and injustice through international dialogues and youth-focused programs that promote acceptance, understanding and equality.

When I joined the Foundation staff in 2004, one of my first goals was to completely overhaul the website. Although an admirable effort when it was first launched in 1999, the website design was dated and information and project descriptions were in desperate need of updates. Additionally, although the Foundation accepted donations by mail, there was no mechanism for taking advantage of the fundraising opportunity presented by thousands of website visits each month.

As Director, I wrote all website text (including the mission statement) and managed all aspects of the redesign and relaunch, including:

1. Development of website architecture based on Google Analytics data
2. Supervision of website designer and developer
3. Management of e-commerce/online giving solution seamlessly integrated into e-Tapestry development database
4. Development of Tell-a-Friend for Prize in Ethics Essay Contest
5. Selection of all artwork and branding words
6. Presention of website to the Wiesels and EWF board for final approval
7. Tracking and analysis before and after results in Google Analytics

EWF Old Website Homepage The old black and white website looked dull and dated and didn't keep visitor interest.

EWF New Website Homepage New branding highlighted Elie Wiesel's role in the Foundation and its projects and accomplishments.

EWF Old Beit Tziporah page Lengthy explanations -- and a lack of captivating photos -- kept the old website from serving as a fundraising resource.

EWF New Beit Tziporah page The redesign -- and addition of an online giving function -- helped the Foundation raise thousands of dollars in donations.